Why Your Cannabis Display Case Matters
The cannabis industry is experiencing massive growth and is projected to double within the next four years, according to Forbes. As of January 1st, 2024, there are over 12,000 dispensaries in the United States alone. That number is expected to rise as more states legalize cannabis for both recreational and medicinal use. There isn’t a one-size-fits-all approach to designing your dispensary’s interior, but there are a few factors to keep in mind to make sure that your cannabis display case meets regulatory requirements and still enhances your store’s layout and aesthetic.
The way that you display your product immediately sets the tone for what kind of experience a customer can expect. For example, displaying accessories near checkout can allow for last minute purchases that might've otherwise been overlooked. Having displays with proper temperature control for extracts and concentrates helps to protect the integrity of the product. Even having properly secured cases can be a deterrent against theft. Below we've included some more information and tips of things to consider and to help you gain a better understanding of the various factors that sometimes get overlooked when choosing the right set up.
Why Displays Are Important
Presentation is vital for cannabis sales. The way your products are displayed can impact customer interaction, overall experience, and even sales. Cannabis display cases aren’t just about showcasing products. They also play a big role in keeping your dispensary visually pleasing while focusing on safety, security, and regulatory compliance. Below are some tips and factors to consider when choosing the right display case for your dispensary.
Professionalism and First Impressions
Earlier this year, Mayor Adams of New York City announced that he had closed more than 700 illegal dispensaries and smoke shops for failing to meet licensing and local regulations in New York City alone. Having a properly crafted display case is just the first step in demonstrating that your dispensary is legitimate. They say that you never get a second chance at a first impression. An attractive display can set the right tone with your customers immediately. It can also protect your dispensary license by adhering to the proper local requirements.
Display cases also serve as a barrier between your customer and the actual product. Having the correct cannabis display case can help prevent contamination, tampering, and even theft. A properly sealed case can ensure that your products stay fresh, secure, and in optimal condition until their expiration date.
Regulatory compliance:
Did you know that the requirements and regulations for how you can display your product in California and Colorado are slightly different? In Colorado, all products must be out of the view of the public. In California, partial displays are allowed, but cannabis products should be out of view and out of reach of unauthorized persons, such as minors. Each state has their own set of cannabis display guidelines and should be followed.
The 9 Most Common Features of Cannabis Display Cases
Now that we know a little more about why they matter, here are 9 common features of cannabis display cases to help your dispensary remain stylish while also adhering to local regulations, security, and customer experience.
Glass Display Cases:
Glass display cases are popular because of their visibility. These display cases allow customers to see products clearly, which helps to enhance their shopping experience. Glass display cases come in various styles which include countertop, freestanding, and wall-mounted options. While glass is easy to clean, it can require regular maintenance to keep your display case presentable. You can find great examples of glass display cases with our work with Nile Dispensary.
Wooden Display Cases
Wooden cases add a warm and rustic charm to dispensaries. They’re highly customizable which allows a store to stick with their branding guidelines, matching colors, themes, and designs. Wooden cases can create a boutique-style feel to a store. One of the drawbacks to a wooden case is that wood can wear down easier than some other materials. Having the proper finish applied can help to prolong the life of these.
Lockable Display Cases
Security is one of the top priorities for dispensaries. Lockable cases provide extra protection for high-value items. Each display case is equipped with locks to prevent unauthorized access. For example, the regulations for recreational marijuana in Minnesota, which recently legalized recreational marijuana, state that only authorized staff can access display cases– and that they must be locked at all times. Always check the regulations from your local government before buying any display case.
Wall Displays
Wall displays are generally mounted to the wall and are a great way to designate space for product categories and specific brands. These displays also can add depth to blank walls or utilize blank space to keep your dispensary interesting and have a fuller design. Wall display cases can help to keep your retail floor more organized as well without the floor feeling cluttered.
Free Standing Displays
Free standing displays are smaller mobile options. They can act as stanchions and help direct customer traffic. They can also highlight different cannabis products or specials that might be otherwise overlooked. One of the great parts of free standing displays is that they can be removed during busier periods to allow for better client circulation.
Displays within POS Stations
Displays within POS Stations are displays that are set up at the checkout counter. These displays help to encourage last-minute impulse purchases. Displays within POS Stations are locked and accessed from behind the POS, so cannabis can be displayed and easily accessed by the budtender during checkout. Once again, these are great options for accessories or weekly specials. POS Station displays also allow you to rotate various cannabis products based on factors like expiration date, popularity, or sales.
Small Impulse-Buy Displays
Small impulse-buy displays are similar to displays within POS Stations. They’re located where people spend time browsing and selecting products. These cannabis display cases allow customers extra time to browse small accessories that they might not known they needed. Products like batteries, rolling papers, and even ashtrays are great items to include in small impulse-buy display cases.
Stanchion Displays
Stanchions are display cases usually fastened to poles or posts and are designed to help customer-flow. Stanchion displays help to showcase various products while customers wait either to checkout or to enter into a different area of the store. These help with customer flow while showcasing additional products. Stanchion displays are a great way to display products without making the retail store seem over-saturated or busy by offering too many choices in one display.
Refrigerated Display Cases:
Some products like edibles or concentrates can require having temperature- controlled settings. For these items, refrigerated display cases are a necessity. They help maintain product quality and freshness, but will require more maintenance and might have higher energy costs due to running continuously. It's important to set the proper temperature for product integrity, especially when you're working with cannabis.
Summary
Choosing the right dispensary display case can seem daunting. Afterall, they’re a critical part of your dispensary’s success and guaranteeing the best products for your customers. By selecting the right type of case, performing regular maintenance, and researching compliance within your state’s regulatory guidelines, you can enhance the customer experience and optimize your store’s layout and efficiency without compromising style or security. The right display case supports product quality and contributes to a professional retail atmosphere.
If you need assistance choosing the perfect cannabis display case that boosts your dispensary’s interior design and meets regulatory standards, reach out to us
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